Pricing

Start with the free plugin. Upgrade to Pro when you need deeper answers and more control.

Single Site License

1 site

$49.99129.99/yearonce

For your own website or business.

  • Everything in the free plugin
  • Root cause analysis and page history
  • Link follow changes
  • Alert rules, page groups and webhooks
  • Auto-monitoring and expected state rules
  • Branded client reports
  • 1 year of updates and supportLifetime updates and support

Unlimited License

Unlimited sites

$199.99499.99/yearonce

For agencies and large networks.

  • Everything in the free plugin
  • Root cause analysis and page history
  • Link follow changes
  • Alert rules, page groups and webhooks
  • Auto-monitoring and expected state rules
  • Branded client reports
  • 1 year of updates and supportLifetime updates and support
Compare all features

Secure checkout by Freemius. 14-day money-back guarantee.

Not ready for Pro? The free plugin covers the essentials. Download it free

What Pro adds

  • Root cause analysis for every change
  • Link follow changes: dofollow, nofollow, sponsored and ugc
  • Page history: compare any two versions of a page
  • Alert rules and page groups
  • A check schedule per page group
  • Choose the time daily emails and reports are sent
  • Expected state rules, like "homepage stays indexable"
  • New posts and products monitored automatically
  • Snooze or ignore expected changes
  • Hreflang, redirect chain and sitemap URL checks
  • Webhook to n8n, Zapier, Make or your own endpoint
  • Weekly or monthly client reports with your brand

Coming soon to Pro: Slack alerts and AI explanations.

Free and Pro compared

FeatureFreePro
Monitoring
SEO checks on every monitored page (12 signals)
robots.txt, sitemap and search visibility checks
Enter the sitemap address yourself if it is not found
AI crawler visits and alerts when a crawler goes quiet
Link follow changes: dofollow, nofollow, sponsored, ugcNo
Hreflang, full redirect chains, URLs removed from the sitemapNo
How often pages are checkedOne schedule for the whole site, hourly to dailyA schedule per page group, also weekly
New posts and products monitored automaticallyNo
Expected state rules ("stays indexable")No
Understanding a change
Change history with clear explanations
Site events just before each change
Most likely cause, rankedNo
Every version of a page, compared side by sideNo
Silencing expected changesMute one changeSnooze 7, 30 or 90 days, or always ignore
Alerts and reports
Email alertsOne recipient, one severity levelRules per page group, instant or daily digest
Choose the time daily emails are sentNo
Webhook (n8n, Zapier, Make, your own endpoint)No
Weekly or monthly client report with your brandNo

Questions about Pro, answered

Something else on your mind? Contact us.

Do I need the free plugin?

Yes. Install the free SEO Sentry plugin first. Pro adds its features on top, and the free plugin keeps working on its own.

How do I get Pro after I buy?

You get an email with your license key and a download link. Install Pro, enter the key, and the Pro features unlock.

What counts as a site?

Each WordPress site where Pro is activated uses one license. You can move a license to another site at any time.

Can I get a refund?

Yes. If Pro is not right for you, ask for a refund within 14 days of your purchase.

How does payment work?

Checkout is handled by Freemius, our payment partner. You can pay by card or PayPal. Choose a yearly plan, or pay once for lifetime access.

What is the difference between yearly and lifetime?

A yearly plan includes one year of updates and support, and renews each year. A lifetime plan is a single payment and includes updates and support for as long as Pro is available.